Whether it's automating the process that takes up most of your team's time, designing a Qualtrics CX program that actually surfaces useful data, or building an AI-integrated workflow in Airtable from scratch, I design systems your team can run on their own once I hand them over.
Systems designed to run without supervision, built across the full automation stack.
Each system is built to run itself after handoff, with no babysitting required.
See automation workAnalytics programs that turn data into direction, spanning the full measurement stack.
Built on Qualtrics, with AI-assisted analysis and dashboards your team will use.
Explore CX & research workOperational frameworks that fix what is quietly costing your business time and money.
Most engagements start with a diagnostic and end with documented, measurable impact.
See strategy & ops work11 min read Systems & Automation
What an MVP is in an implementation project, when it is the right call and when to scope more up front, and a seven-line worksheet to define one.
Read the guide10 min read CX, Research & Analytics
The mistakes that undermine most customer experience surveys, from collecting data without a purpose to asking at the wrong moment.
Read the guide10 min read CX, Research & Analytics
A worked customer service CSAT program: a survey within two business days, a follow-up for dissatisfied customers, and a review loop that turns patterns into action.
See the exampleKlara has in-depth knowledge of Qualtrics and of broader market research practices, and knows how to weave the two together in best practice. The scope of what we engage her with has broadened dramatically. - Alex R., Managing Director, The Picker Institute
Tell me about your data, your bottlenecks, or the workflow that's been on your to-do list for six months. I'll tell you what's possible.
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