Whether the problem is a manual process, customer data nobody trusts, or an AI idea without a plan, I work out what is worth building first and then build it so your team can run it on their own.
Klara is a thoughtful systems thinker who is also so QUICK! She's dramatically leveled up our team member listening program, helping us technically and getting us to think more holistically about how to make Qualtrics work for our goals.
Klara is hands down the most detail-oriented and skilled Airtable expert I've ever worked with. I recommend her and will work with her again.
Klara has in-depth knowledge of Qualtrics and of broader market research practices, and knows how to weave the two together in best practice. The scope of what we engage her with has broadened dramatically.
A team has outgrown its spreadsheets, cannot trust what its customer data is telling it, or knows something is costing money and cannot say where, and often it is more than one of these at once.
Your team is copying data between tools, chasing files and rebuilding the same report every month. I map where the time goes first and then automate the parts worth automating, which is usually most of a process and rarely all of it.
One coaching platform went from fully manual to 80% automated across 50 to 60 career assessments per cycle.
Usually built in Airtable, Make, n8n or custom code.
See automation workYou are collecting feedback from customers, employees or research participants, and it is not telling you what to do next. I design the program around the decisions you need to make, from the questions through to the dashboard and the follow-up when someone is unhappy.
One nonprofit stopped waiting two weeks for its survey data, and now has more than 120,000 contacts a year in one place.
Usually built on Qualtrics, with AI-assisted analysis.
Explore CX & research workProjects run over, quality slips, or an AI tool was bought and nobody uses it. I start with a diagnostic of how the work really gets done, and I stay through the fix and through teaching the team to run it.
One nonprofit processed 700 grant applications with two reviewers and distributed $680k to minority entrepreneurs, ten weeks after I started the design.
See strategy & ops workWhat an MVP is in an implementation project, when it is the right call and when to scope more up front, and a seven-line worksheet to define one.
The mistakes that undermine most customer experience surveys, from collecting data without a purpose to asking at the wrong moment.
A worked customer service CSAT program: a survey within two business days, a follow-up for dissatisfied customers, and a review loop that turns patterns into action.
A 15-minute call is usually enough for me to tell you whether it is my kind of problem, and I reply to every message within one business day.
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